ABOUT ME

I’m a culture geek. I can’t help it. I spent junior high and high school in Ecuador; the fourth generation of women in my family who lived a chunk of our lives in another country. I love watching people, listening to their stories, and figuring out what they think and why.  My reading pile has lots of social science and cultural anthropology titles. At Colorado College, I got a BA in psychology. 

Before I started KW Brand Translation, I researched, developed and facilitated employee training workshops throughout the U.S. and internationally. I started KW Brand Translation in 2003 and so for the past 19+ years, I’ve happily done many hundreds of focus groups and in-depth interviews, conducted competitor reviews, developed brand strategies, advised customer segmentation, and written many a marketing plan. It’s the perfect job for a culture/research geek who likes to translate findings into strategy. My sweet spot is translating research-findings into what's next for business leaders.

Although I travel as often and far as possible, I’m a proud Colorado native with an awesome view of Pikes Peak.

  • ​"I had the privilege of working on a project with Ms. Wilson where we conducted focus groups over several months. We interviewed close to 100 participants who had been segmented into groups according to their interests and level of engagement with the client. I was first impressed by the preparation she puts into her work. However, I was most impressed by Kyndra’s ability to relate to a variety of interest groups. She asked relevant questions and would often follow up with sensitive and gentle probing questions. At the end of the project, the client was pleased, and we created documents that served them well. Kyndra’s professionalism was ever present in her relationship with me, and I thank her for her patience and respect."

    – Dr. Pam Shipp, Founder of PLShipp & Associates

  • "Lewis-Palmer School District 38 partnered with Kyndra in 2014. She conducted a communication audit that is still referenced today. Her findings provided substantial quantitative and qualitative data that continues informing decisions today. Kyndra is a valuable thought partner with significant experience and focused strategies."

    – Julie Stephans, D38 Monument Palmer Lake

The way you tell your story makes all the difference

Let’s get it right.